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“Future proof 4K with HDR” say content producers

The Producers Guild of America’s president Lori McCreary is telling film and programme makers to capture their output in 4K and High Dynamic Range, and thus “future proof our productions [which will then] be around longer”.

McCreary was speaking at a conference held at Sony Picture’s Culver City Studios, and added that producers should be looking 10-15 years ahead and it was essential to talk about the future.

She added that the costs of 4K in terms of post-production were also much more affordable today, and told delegates that a recent 6-hours of programming cost an extra $300,000 overall to be finished in 4K.

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