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Brazil economy hits pay-TV subs

The Brazilian economic downturn is hurting pay-TV in the country. Data from the country’s National Telecommunications Agency (Anatel) shows that pay-TV subscriptions have fallen 5.4 per cent since a year ago (to 18.91 million).

The data, gathered at the end of April, also shows that the overall subs numbers have fallen 0.3 per cent since the end of March.

Anatel states that DTH remains the dominant distribution technology with 10.85 million subs (57.42 per cent of the total), followed by cable TV with 7.85 million (41.56 per cent).

Brazil’s market leader is Telecom Americas (America Movil) which had 9.82 million subscribers (51.94 per cent market share), followed by Sky Brasil/AT&T with 5.33 million (28.24 per cent), Telefonica with 1.77 million (9.40 per cent) and Oi with 1.18 million (6.27 per cent).

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