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AsiaSat and JIB expand partnership

Asia Satellite Telecommunications (AsiaSat) and Japan International Broadcasting (JIB) have announced a major expansion of their partnership. From July 1st, JIB will use AsiaSat 7 to broadcast NHK World TV HD, an English language news and lifestyle TV network, and for the continued distribution of its SD channel in the Asia- Pacific.

“Since our SD service launch on AsiaSat in 2009, AsiaSat has proved to be our insightful and dependable partner in Asia and has done an excellent job in helping us to expand our penetration. Our new HD service will bring a brand new viewing experience of high quality news and entertainment content to home viewers and travellers in Asia,” said Yoshihiko Shimizu, President and CEO of Japan International Broadcasting Inc.

“Introducing an HD service is a strategic and competitive move of all leading broadcasters to attract new audience and satisfy existing viewers’ changing appetite for enhanced picture and sound quality. We are proud of JIB’s decision to choose AsiaSat once again to support this exciting expansion of their HD service in Asia. We look forward to continuing to contribute to NHK World TV’s success in the region with our industry leading audience penetration and market knowledge,” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.

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