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Ericsson extends Tata Sky’s HD channel delivery

Ericsson’s AVP 4000 compression platform has been selected by Tata Sky, India’s leading DTH service provider. The solution addresses the operator’s requirement for an encoding platform that meets the complex video processing demands associated with HD content.

The platform will transform Tata’s service offering and enable the delivery of 200 additional channels (150 standard definition and 50 HD) by the end of 2016.

Yigs Riza, Chief Technology Officer, Tata Sky, says: “As India’s entertainment sector evolves, there is a rapid proliferation of channels and the consumer is spoilt for choice. People are increasingly choosing to view content not only of high quality but also as per their personalised choices. As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.”

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