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An overwhelming 99 per cent of smartphone users on T-Mobile USA’s Binge On claim to be satisfied with the quality of mobile video streaming according to a report from Strategy Analytics.
The study measured smartphone owners’ awareness; interest and satisfaction in competitive offers like Binge On, a proposition which balances consumers’ willingness to accept limits to mobile video streaming quality against unmetered access to that video.
Other findings from the report include:
Nitesh Patel, Director of Wireless Media Strategies, Strategy Analytics, noted “Many operators are rightly focused on building high quality networks to support the best video experiences for their customers. However, T-Mobile’s Binge On has proved that not only are users prepared to accept limited quality video streaming in exchange for unmetered use, but that satisfaction can also remain high. Given our findings it is not surprising T-Mobile is including limited streaming in its”
David Kerr, Vice President, Strategy Analytics, noted “The survey results prove that Binge On has been a success for T-Mobile, helping to raise its ARPU, increase mobile video usage and to give US smartphone owners another reason to consider switching to T-Mobile. Binge On has proved an important stage in the evolution from Simple Choice tariffs to T-Mobile One.”