Home » Archives by category » Research » Consumer Behaviour

France: 5.5m daily SVoD users

Some 5.5 million French viewers, representing nine per cent of the country’s population, used SVoD on a daily basis in 2018. It is a significant 61 per cent growth on…

GoT return pirated nearly 55m times

GoT return pirated nearly 55m times

Data from digital piracy data analysis specialist MUSO reveals that Winterfell – the first episode of the eighth season of Game of Thrones, which aired on April 14th – was…

GoT premiere: Widespread online password-sharing

GoT premiere: Widespread online password-sharing

A survey of consumers conducted by Hub Entertainment Research and Dynata reveals widespread password sharing among viewers who watched the April 14th Game of Thrones (GoT) premiere from an online…

Brits avoiding social media for GoT spoilers

Brits avoiding social media for GoT spoilers

Forty-one per cent of Britons have admitted to avoiding using social media during the course of Monday April 15th in order to evade Game of Thrones spoilers and one in…

Research: 8% US broadband homes own a VR headset

Research: 8% US broadband homes own a VR headset

A Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at…

Study: 44% deem Netflix “indispensable”

Study: 44% deem Netflix “indispensable”

A research study from Hub shows a dramatic difference between younger and older consumers when it comes to their preferred TV brands. Highlights from the study, entitled The Evolution of…

Research: Newcastle is UK’s biggest pay-TV spender

Research conducted by internet TV service netgem.TV reveals how different regions in the UK prioritise their entertainment subscriptions. In the list of top TV spenders, Newcastle is followed by Manchester,…

Research: 30m+ Americans ‘Cord Nevers’

While media attention often focuses on ‘Cord Cutters’ – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans…

Survey: US streamers prefer local ads over national

Survey: US streamers prefer local ads over national

When consumers turn on their TVs, they aren’t always just streaming their favourite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According…

Report: Ad saturation, over-targeting risk

Report: Ad saturation, over-targeting risk

Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now…

IHS forecasts buoyant growth for UHD

Research firm IHS Markit says that viewers in Europe, North America and even in Eastern Europe, LatAm and the MENA region are adopting 4K/UHD at an accelerating rate. Paul Gray,…

Research: Apple TV+ targets 17m+ Aussies

Research: Apple TV+ targets 17m+ Aussies

Apple’s new Apple TV+ streaming TV service is debuting later this year into a crowded, and growing, streaming TV market in Australia, according to Roy Morgan Research. The firm says…

Italy has 4.6m pirate pay-TV viewers

Italy has 4.6m pirate pay-TV viewers

A survey by the Federation for the Protection of Audiovisual Content (Fapav) estimates that there are 2 million illegal pay-TV subscriptions in Italy and 4.6 million viewers. Fapav claims that…

Research: Global demand for tailored content

Research: Global demand for tailored content

Research from Edgeware and YouGov, an international data and analytics group, has found that a high proportion of consumers would welcome TV content that is tailored to their personal preferences.…

Research: UK set for £15.7bn 5G boost

New research from Barclays Corporate Banking shows that 5G could supercharge the UK economy by up to £15.7 billion (€18.34bn) per year by 2025 – but the opportunity could be…

Page 1 of 156123Next ›Last »