T20 World Cup delivers record viewership
Cricket and sports fans across the world enjoyed unparalleled coverage of the ICC Men’s T20 World Cup 2021, when the tournament returned after five years. The event, the biggest ever…
Analyst: Prime Video continues to boost EPL reach
In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired…
Whip Watch Report: Arcane top streaming original in France
Netflix’s Arcane leads the Whip Watch Report of streaming originals among French viewers for the week of November 15-21. The Whip Watch Report ranks the most viewed series originating from…
Research: Italians families have 5 screens
Around 119.4 million screens are present in Italian households, 6.2 per cent more than two years ago, for an average of five screens per family. The latest Auditel-Censis report reveals…
Research: US 630K Q3 broadband additions
Leichtman Research Group findings suggest that the largest cable and wireline phone providers in the US – representing about 96 per cent of the market – acquired about 630,000 net…
Analysis: Pay-TV penetration declines worldwide
As fibre adoption accelerates globally and consumers increasingly turn to alternative forms of entertainment online, multichannel operators, particularly telcos, are beginning to reconsider their video strategies, according to analysts at…
Study: Smart TV recommendations key to content discovery
More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to…
Research: Gaming now above TV in Gen Z interests
GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape…
Forecast: Disney+ subs to pass Netflix in 2027
Five major US-based platforms will control 53 per cent of the world’s 1.7 billion SVoD subscriptions by 2026, according to the SVOD Platform Forecasts report from analyst firm Digital TV…
Data: 56% Brits watch SVoD content each week
The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints…
Whip Watch Report: Lucifer tops streaming originals in Germany
Netflix’s Lucifer leads the Whip Watch Report of streaming originals among German viewers for the week of November 8th – 14th. The Whip Watch Report ranks the most viewed series…
Analyst: ‘D2C unlikely for top-flight football’
Although a number of sports have benefited from the arrival of OTT players and the introduction of direct-to-consumer services, the prospect of some of the leading properties, such as the…
Netflix tops YouGov’s Best Brand Rankings 2021
YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive…
Study: High demand for multiplayer & cross-platform games
Unity, a platform for creating and operating real-time 3D content, has released two reports revealing the high demand for multiplayer games and the importance of post launch content for sustaining…
Survey: 97% marketers say pandemic behaviours here to stay
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings…
Research: Streaming’s advantage grows
Three key trends emerged from Hub Entertainment Research’s latest Conquering Content study, which tracks how consumers discover TV content – and the platforms they use to watch newly discovered shows…