Advanced Television

Consumer Behaviour

Forecast: Online ad revenue to surpass SVoD

In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]

September 30, 2022By Colin Mann

Study: Price major driver in TV provider choice

DISH ranks highest in three segments of the J.D. Power 2022 U.S. Television Service Provider Satisfaction Study, while Verizon Fios, Midco and FuboTV each rank highest in one segment. The study finds that live television streamers say they pay less for their live television, as the self-reported average cost for cable and satellite television is […]

September 30, 2022

Comscore cuts posts

Measurement company Comscore is restructuring including layoffs, closing data centres and possibly pulling out of some regions. Total restructuring will be between $13 million to $18 million, according to an SEC filing. Comscore promoted its CFO, Jon Carpenter to CEO in July, replacing the retiring Bill Livek. The company had been conducting a strategic review […]

September 30, 2022

Report: CTV ads reach 94% of US homes

Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]

September 30, 2022

Roku, Nielsen cross-media measurement

Audience measurement, data and analytics specialist Nielsen has confirmed that streaming platform Roku will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. Marketers running ads with Roku can now deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen […]

September 29, 2022

Survey: UK watching more sport since pandemic

Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports – particularly football – seeing strong interest, according to a survey of consumers across 17 markets by strategic consultancy Altman Solon. Altman Solon’s analysis shows that broadcasters and investors have several opportunities to take advantage […]

September 28, 2022

Research: 35m US homes interested in cloud gaming subscription

Parks Associates estimates more over 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. “A variety of players are testing the cloud gaming market, as it has tremendous opportunities for recurring revenues and service expansion, provided companies can deliver a […]

September 28, 2022

Dahmer debuts at #1 on Netflix Top 10

Dahmer – Monster: The Jeffrey Dahmer Story debuted atop Netflix’s English TV List with 196.2 million hours viewed, making it the most viewed title for the week beginning September 19th. Created by Ryan Murphy and Ian Brennan, the limited drama series was in the Top 10 in 92 countries. Fans flocked to new romances and […]

September 28, 2022By Nik Roseveare

Report: UGC drives UK online shopper sales

A survey of UK consumers has underlined the importance of authentic content – User-generated Content, especially – throughout the online customer decision journey The survey, The 2022 eCommerce Content Trends Report, from StoryStream, the visual commerce platform for authentic online shopping experiences, and IMRG, the UK eCommerce association, today releases, reveals that 91 per cent […]

September 27, 2022

Research: 41% of over-70s only use mobile for calls

Older people are missing out on the emotional benefits of technology to help tackle loneliness because they lack digital skills, according to research from BT. The research shows that 41 per cent of over 70s don’t feel fully confident using their mobile beyond simple calls – despite almost three quarters (71 per cent) believing phones […]

September 26, 2022