$54bn mobile gaming market driven by non-gamers
Mobile is the fastest growing sector of the global video games market and this year $54 billion (€46.1bn) will be spent on buying games, downloading additional content (DLC) and subscriptions,…
Research: 112.5m untapped TV audience
Research by the International Television Research Group (inTV) – a cooperative group of independent channels whose objective is to promote the benefits of international TV to the advertising/communications industry –…
IHS: Content discovery key to customer satisfaction
According to the Connected Devices and Media Consumption survey from IHS Markit, TV content discovery is at the heart of the battle among TV and video providers to convince consumers…
YouGov: Half of UK concerned about US media dominance
A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those questioned expressing concern at a rising tide of US takeovers in…
Ampere: Video viewers turn to Smart TVs and phones
Research by Ampere Analysis reveals that TV/movie viewers have been rapidly switching from tablets and PCs to smartphones and smart TVs. As the number of Internet users that enjoy video…
Research: Ads could cost Netflix subs
Netflix recently confirmed that it has begun testing the idea of inserting promos for its shows and movies between episodes of current programmes. In its most recent TV study, The…
Study: Consumers embracing smart speakers
Consumers’ use of voice services is on the rise, according to research by Adobe Analytics, which surveyed over 1,000 US consumers. The study found the most common voice activities are…
Millennials turn to TV news for big stories
When a big story breaks, their TV news viewing spikes, according to Nielsen. In its second millennials on millennials report, Nielsen found that digital news reaches 88 per cent of…
US OTT service cancellation steady at 18%
Parks Associates research finds the rate of cancellations for OTT video services among US broadband households has held steady over the past three years at approximately 18 per cent. The…
Survey: Sports fans have high viewing experience expectations
Nearly 63 per cent of consumers want less interruption and a full experience, without paying more, according to the findings of global market survey, The Digital Future Report: Sports Streaming…