Home » Archives by category » Research » Consumer Behaviour

Analyst: French say ‘non’ to Netflix

Analyst: French say ‘non’ to Netflix

Netflix has yet to conquer the hearts and minds of the French, according to research from media analyst firm Ampere Analysis. Despite a global march to SVoD viewing on services…

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across…

Deloitte: Young adult TV viewing in decline

According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to…

Parks: 20% of streamers share credentials

Parks Associates has revealed that as of Q3 2017, 12 per cent of US broadband households use a live streaming platform such as Facebook Live or Periscope. The profile for…

Forecast: 143m will use voice control by 2022

Forecast: 143m will use voice control by 2022

UK analyst group Rethink Technology Research has published a five year forecast on Voice Control of TV entertainment through remote controls entitled Voice Control of the TV – Decision time…

Study: TV ads drive teens’ junk food craving

Study: TV ads drive teens’ junk food craving

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer…

France: 54% watch TV with a 2nd screen

With an average of 6.4 screens per home in France, each is used for specific purposes, and by different users, according to a report from measurement company Médiamétrie. The television…

Study: Top 5 ways consumers prioritise TV time

Study: Top 5 ways consumers prioritise TV time

Today’s consumers have instant access to an unprecedented range of screen-based entertainment options – from live and on-demand TV, to videos on YouTube, to gaming, to social media.  One thing…

Poll: Understanding net neutrality means support

A GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference in Las Vegas – net neutrality. Controversy continues to swirl over the…

TiVo: 20% of time spent consuming video

According to findings from entertainment technology and audience insights specialist TiVo, the average global viewer spends 4.4 hours each day watching video. Coupled with the global average of 28 minutes…

Page 1 of 194123Next ›Last »