Findings from marketing data and analytics company Kantar’s latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market suggest that Prime Video’s introduction of ads was met with significant resistance, leading to a notable subscriber exodus and dissatisfaction – although Prime Video has been quick to refute the data. Meanwhile, AppleTV+ and […]
A UNESCO report warns that, while digital technologies can enhance teaching and learning, they also present risks such as the invasion of users’ privacy, distraction from learning and cyberbullying. The report sheds light on how social media amplifies gender stereotypes, with negative effects on girls’ well-being, learning and career choices. “Children’s social lives are increasingly […]
Ofcom research underlines the significant value UK viewers and listeners place on due impartiality as the media regulator puts broadcasters on notice that they must maintain the highest editorial standards ahead of a General Election. The qualitative research explores audiences’ understanding of news and current affairs content and their expectations of due impartiality when politicians […]
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. The study – Profit Ability 2: the new business case for advertising – was commissioned by Thinkbox from Ebiquity, EssenceMediacom, Gain Theory, Mindshare, […]
Kantar’s TGI ROI has published figures on Irish adults’ evolving viewing / listening habits. The sample is representative of 4,000 adults aged 16+ in Republic of Ireland, based on fieldwork from March 2023 – February 2024. The data uncovers that Irish adults spend 24.2 hours a week watching TV. RTE One remains the popular channel […]
Rebel Moon – Part Two: The Scargiver debuted at #1 on Netflix’s English Films List with 21.4 million views, making it the most-watched title in the week commencing April 15th. The sci-fi epic reached the Top 10 in 92 countries and pulled its prequel, Rebel Moon – Part One: A Child of Fire, back onto […]
Roku has announced that millions of streamers watched the Roku Original series The Spiderwick Chronicles during its opening weekend, making it the most-watched on demand title to ever debut on The Roku Channel. The Spiderwick Chronicles amassed the highest reach and most hours streamed of any title in The Roku Channel’s history during its opening […]
Fallout, Prime Video’s latest big-budget series, premiered on April 11th. Available globally, this creation by Jonathan Nolan and Lisa Joy is inspired by the celebrated Fallout video game series. Fallout draws heavily from Cold War and 80s classics such as Mad Max, The Postman and A Boy and His Dog and is credited by many […]
RTL AdAlliance, the international ad sales house of RTL, has presented the results of the third edition of The New Life of the Living Room research. The study provides an in-depth view on Europeans’ attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those […]
BT Group research of 11 to 17-year-olds in the UK shows nearly double the number of boys described themselves as ‘very well suited’ to a career in tech compared to girls (25 per cent vs 13 per cent). Girls were twice as likely to say they were ‘not very well suited’ to the industry (14 […]