Kantar: “Keep advertising!”
Kantar has launched its Covid-19 barometer that looks at the impact of the pandemic on media habits and the attitudes of 25,000 people across 30 different countries. The research uncovered…
Research: US cable news consumption up 73% YoY
Research from Comscore finds that in the midst of the Covid-19 pandemic, Americans see television as a vital resource. An analysis of preliminary live viewing data from Comscore’s footprint of…
Research: 60% US would cancel pay-TV before broadband
Consumer research from Parks Associates finds that more than three-quarters of US broadband households report it would be difficult for them to do without broadband service, a finding likely to…
Survey: 28% young adults likely to add new TV subscriptions
The coronavirus has halted most aspects of familiar life, but TV watching has increased dramatically as consumers spend more time on subscriptions they have and consider new sources to fill…
Analysts: Disney+ still set for strong launch
With Disney+ expanding to seven new Western European markets today (March 24th), analysts at consultancy firm Omdia have shared their thoughts on its arrival and prospects with advanced-television. Disney+ is…
Report: Covid-19 “watershed moment” for AVoD platforms
The coronavirus is by far the most significant theme to affect the technology industry in 2020, and traditional TV will be disrupted heavily – with casualties including audience-based talk shows…
Report: US CTV warming to AVoD
Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), a…
Analysts: eSports to fill sport fixture gap
With coronavirus causing disruption to all facets of life, the sporting calendar faces substantial postponements or even cancellations, with large social gatherings both indoors and outdoors discouraged, as well as…
Survey: 84% intend to watch more TV in self-isolation
TV Time, the TV and movie tracking tool, has released a survey around viewing habits in the US while people are social distancing themselves due to the coronavirus. The goal…
Analysis: UK Disney+ anticipation rising
Data from a survey of 2,175 Internet users in the UK by market research company GlobalWebIndex reveals interest in Disney’s new streaming service has risen significantly in the lead up…
Analyst: Service stacking on rise
More than half of all SVoD users who subscribe to three or more services will purchase additional services this year, according to analyst company Futuresource’s recent Living with Digital consumer…
Comscore: Spike in local news consumption
As the global Coronavirus crisis grows, consumers are making significant changes to the way they interact with content and advertising across platforms. As the world adjusts to this new reality,…
Americans switching broadband/TV providers triples YoY
According to research from BroadbandNow, the number of Americans that added or switched home services in 2019, including internet, TV and phone, tripled YoY to around 118 million. When streaming…
Half of US families already subscribe to Disney+
Findings from Ampere Analysis indicate that since launching in the US in November 2019, Disney+ has been disproportionately successful in engaging two core target audiences in its home market. According…
Report: Virus will change home ent paradigm
The continued escalation of Coronavirus worldwide will continue to have a major impact on the global entertainment sector, says Futuresource; major movie theatrical releases are being postponed, theme parks are…