Advanced Television

Consumer Behaviour

Report: Marketers under-utilising audio investment

WARC Advisory and audio media and entertainment company, Audacy, have published a new whitepaper. Breaking Down the Barriers Behind the Audio Investment Gap takes on a number of misperceptions driving the under-utilisation of audio by marketers. In-depth interviews were conducted with 21 experts across leading brands, agencies, measurement companies and publishers in the audio field […]

December 4, 2024

The Day of the Jackal biggest new Sky series launch ever

Sky has announced that The Day of the Jackal has officially been marked as the biggest new series to ever launch on Sky, by any supplier, with the first episode reaching an audience of 4.5 million (after 26 viewing days). Having already claimed the accolade for the biggest Sky Original ever, the series has two […]

December 4, 2024

Our Little Secret at Netflix #1

Holiday movie Our Little Secret, starring Lindsay Lohan and Ian Harding, debuted at #1 on the Netflix English Films List with 32.4 million views in the week commencing November 25th, making it the most-watched title of the week. Fellow festive films The Merry Gentlemen and Hot Frosty were at #3 with 9.8 million views, and #7 […]

December 4, 2024

The Rest Is Classified hits 200k+ downloads in first week

The new show by Goalhanger has topped the charts in the UK and Australia, while also breaking into the top 5 in New Zealand and Ireland. In its first week, the podcast has surpassed over 200,000 downloads. Hosted by two seasoned experts – David McCloskey, a former CIA analyst and bestselling spy novelist, and Gordon Corera, a […]

December 4, 2024

Report: Spanish sports piracy 25% above EU average

Audiovisual fraud is a criminal activity that results in significant losses in value for sporting competitions around the world, with a specific value loss between €600 million and €700 million in the case of Spanish football, an industry which employs more than 190,000 people and which contributes around €8,400 million to the Spanish economy, the […]

November 29, 2024

Fox News reaps Trump bump

Rupert Murdoch’s Fox News has captured nearly three-quarters of all US cable news audiences in the aftermath of Donald Trump’s election victory. Fox News’ daily audience has lifted by 40 per cent since November 5th, while viewership of MSNBC and CNN have dropped 38 per cent and 27 per cent respectively, according to Nielsen. Trump’s […]

November 29, 2024

Research: Stark differences in men/women online habits

Significant differences in the online lives of men and women in the UK have been revealed in Ofcom’s annual report into the nation’s digital habits. Across all adult age groups, women are spending more time online – on smartphones, tablets and computers – than men – clocking up an extra 33 minutes more each day […]

November 28, 2024

Astrid: Murder in Paris tops Walter Presents in 2024

Walter Presents, the on-demand service offering foreign-language dramas from around the world, has revealed its top ten titles for 2024 based on a combination of C4 linear and streaming data. One of France’s slate of crime dramas has taken the crown this year, with Astrid: Murder in Paris topping the charts as the most watched […]

November 28, 2024

Survey: 62% of digital content creators don’t check facts

At a time when digital content creators have become a major source of information for people, a UNESCO survey reveals that 62 per cent do not carry out rigorous and systematic fact-checking of information prior to sharing it. But 73 per cent express the wish to be trained to do so. UNESCO is launching the […]

November 27, 2024

Survey: “Gladiators ready” most iconic TV quote of the year

Sky has revealed the most meme’d, quoted, and repeated phrases from TV in the last year, with ‘Gladiators ready’ (Gladiators, 19 per cent), ‘I am a Faithful’ (The Traitors, 15 per cent) and ‘Sent from iPhon’ (Baby Reindeer, 14 per cent) topping the list. It has been a hit year of television, with quotes from […]

November 27, 2024