Advanced Television

Consumer Behaviour

Study: Infants receiving increased digital independence

Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet  (76 per cent). Compared to a year ago, a higher proportion of […]

April 19, 2024

Study: Relationship between digital ads and editorial content

By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]

April 19, 2024

Study: Adults more likely to trust human content than AI

The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]

April 19, 2024

3 Body Problem spends third week at Netflix #1

3 Body Problem, the drama series from David Benioff, DB Weiss,and Alexander Woo, spent its third week atop Netflix’s English TV List in the week commencing April 8th, clocking 4.8 million views. Guy Ritchie’s aristocratic gangster series The Gentlemen claimed third place (3.7 million views) in its sixth week and the limited series adaptation Ripley, […]

April 17, 2024

ITV: The 1% Club biggest original game show in a decade

ITV has reported that The 1% Club has become the biggest game show on UK television over 2023 and to date with its current series averaging 5.8 million viewers in consolidated figures. The show’s ratings success also makes it ITV’s biggest original game show in a decade. Hosted by Lee Mack, the show, which last […]

April 16, 2024

Study: Consumers tired of browsing

Professional services company Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual Reinvent for Growth global entertainment study, which surveyed […]

April 15, 2024

Ant & Dec finale pulls 5.3m peak audience

Ant & Dec’s Saturday Night Takeaway final peaked with 5.3 million viewers on ITV1 on April 13th, bringing the final series (for now) to a close with a two-hour special. This contributed to ITV1 having the biggest share of viewing across any channel on the day. The final episode averaged 4.6 million viewers with a 34 […]

April 15, 2024

Young viewers, crime content fuel C4 streaming records

Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]

April 12, 2024

Strong start to 2024 for ITV Drama

ITV Drama has reported its best start to the year for six years with the top four performing new original dramas in 2024 all coming exclusively from ITV. In the company’s first quarter (January – March 2024), across both ITVX and linear channels, ITV drama reached 44 million viewers which equates to more than 72 […]

April 12, 2024

Data: March Madness women’s final viewing surpasses men’s

The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

April 12, 2024