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Vice Media, the youth media company, has confirmed the appointment of Mimi Turner as Senior Vice President of Strategy. Turner, who was until recently Marketing Director of The Lad Bible group, will start with immediate effect.
She arrives at Vice with a remit to drive innovation and growth across all parts of the UK business, using her deep understanding of youth audiences to further fuel Vice growth across digital, social, television, marketing, data and commercial.
Turner commented: “Vice has earned the trust of a new generation of media consumers with its unparalleled commitment to storytelling and news. At a time when its independent and fearless global voice is more necessary than ever, I couldn’t be more proud to join such an incredible business and team.”