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Teads, the outstream video specialist and global video advertising marketplace in the world, has announced record results for 2016, reporting a revenue of $200 million representing a 39 per cent organic growth year-over-year (YOY). In Euros, the Luxembourg headquartered company registered 45 per cent YOY growth.
Bertrand Quesada, CEO, commeneted: “2016 was the year when outstream became mainstream. The outstream video advertising format that we have pioneered in Europe since 2012 has been adopted by the most prestigious publishers globally – the likes of Time Inc., CondeNast, Washington, Business Insider, and their European counterparts including The Daily Mail, The Telegraph, Trinity Mirror, Der Spiegel, Axel Springer, Le Monde, Le Figaro and many, many others. Its potential is bigger than pre-roll, as it opens up an unprecedented opportunity for monetizing publishers’ mobile traffic.”