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YouTube is to offer live TV streaming from a range of leading US broadcast networks in a $35 (€32.20) per month package set to redefine the relationship between linear and OTT TV and attract cord-cutters.
Writing in the company blog, Christian Oestlien, Product Management Director, notes that consumers have made it clear that they want live TV without all the hassle. “They don’t want to worry about their DVR filling up. They don’t want to miss a great game or their favourite show because they’re on the go. They tell us they want TV to be more like YouTube,” he observes.
“Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today. Meet YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments,”.
Here’s what YouTube TV offers:
“We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks,” advises Oestlien.
YouTube TV will be available soon in the largest US markets and will quickly expand to cover more cities across the country.
“Visit tv.youtube.com and sign up to find out when we’ll launch in your market. With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube. We can’t wait for you to tune in,” declares Oestlien.