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Eurovision, the operational arm of the European Broadcasting Union (EBU), and Asia Satellite Telecommunications (AsiaSat), Asia’s leading satellite operator, have announced an expansion of their partnership for use of multiple C-band transponders on AsiaSat 5 and a teleport service from AsiaSat’s Tai Po Earth Station in Hong Kong.
The C-band transponders will be used for occasional live sports and news transmissions in the Asia- Pacific region. They will also support permanent TV channel distribution in Asia for EBU Members and customers.
Eurovision and AsiaSat have partnered together since 1999 to deliver sports events to broadcasters holding the rights in the Asia-Pacific region, including major football leagues and tournaments. The collaboration has recently expanded to 4K transmissions of major events successfully delivered to the international broadcasting community.
“We are very pleased to have this opportunity to continue working with our long-term partner Eurovision, expanding on our shared commitment to bring more value to our customers and their audiences through our ever strengthening partnership. AsiaSat is determined to stay at the forefront of technology to deliver the best global live sports content possible,” said Barrie Woolston, Chief Commercial Officer of AsiaSat.
“We are delighted to expand our collaboration with AsiaSat to deliver more global live sports events using advanced technology such as the 4K. Together we can enhance and offer Asian audiences a superior viewing experience and additional complementary services in the future,” said Graham Warren, Chief Operating Officer at Eurovision.