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Eurosport has revealed impressive audience figures during its coverage of the 2017 World Snooker Championship.
Eurosport saw an average live audience of one million watching the world’s greatest players go toe-to-toe live over 17 days of competition at The Crucible in Sheffield, England. A tournament-best peak approaching 2.5m viewers tuned in to Eurosport to watch the conclusion to the final on May 1st between Mark Selby and John Higgins – a match that saw the Selby secure his third world title.
Eurosport also reported its record average live audience numbers for the World Snooker Championship in Poland (+39 per cent vs 2016) and Norway (+14 per cent vs 2016). Average live audience figures in Spain also grew substantially with an increase of 88 per cent compared with 2016.
Eurosport CEO Peter Hutton said: “We are delighted to be able to show some of the world’s best sportspeople ply their trade on our channels. At Eurosport, we have committed to show premium, live and exclusive content and we have delivered that through our coverage of the World Championship. Even though Mark Selby deservedly won another world title, there is a new generation of snooker player emerging which is particularly exciting for fans watching on our channels given we have the rights to the tournament until 2026.”