Samsung 34ft wide LED screen

South Korea’s technology conglomerate Samsung is going after the cinema screen market with a massive 33.8 ft-wide (10.3 metres) LED ‘Super-S’ display, with 4K resolution and a claimed ‘peak brightness level nearly 10-times greater than that offered by conventional digital cinema projection”.

Samsung installed the first unit into the Lotte Cinema World Tower complex in Seoul. According to Large Display Monitor the Samsung technicians also talked about an 8K version being possible. The concept was first showcased at the April CinemaCon event in Las Vegas.

“Designed as a High Dynamic Range (HDR) LED theatre display, the Cinema LED Screen creates a more captivating and vibrant viewing experience through next-generation picture quality and true-to-life audio thanks to collaboration between Harman Professional Solutions and Samsung Audio Lab,” says the Samsung statement.

“Additionally, the Cinema LED Screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colours, deepest blacks and most pristine whites at a nearly infinite contrast ratio,” claims Samsung.

In May 2017, the Cinema LED Screen became the first product to achieve full compliance with the highly-esteemed Digital Cinema Initiatives (DCI) theatre technology standards prior to its commercial release. This certification acknowledges the display’s ability to showcase the complete colour spectrum with unaltered accuracy, added Samsung.

Cinema fans will want to see how Samsung’s co-joined modular LED panels actually work in practice. And Samsung is not alone Sony is doing much the same with its ‘Crystal LED 4K’ panels and testing the waters with cinema-owners. While few doubt the ‘brightness’ advantage, inevitably cost will come into the equation. A modern cinema projection system comprising Laser projection (and usually a pair of 4K projectors are used) and might cost around $1 million per screen, industry gossip suggests that a Samsung-type LED in stall might be even more expensive.

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