@ CES Samsung QLED TV
January 4, 2017
Samsung says the QLED TV is world’s first television to reproduce 100 per cent colour volume thanks to new and advanced Quantum Dot technology
“2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED,” said HyunSuk Kim, President of the Visual Display Business at Samsung Electronics. “With the advent of QLED TV, we provide the most true-to-life picture on screen. We have been successful in solving for past inconsistencies in the viewing experience and consumer pain points while redefining the fundamental value of TV.”
With picture quality remaining a top priority for consumers around the world – especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward.
The new lineup offers dramatically improved colour performance, displaying DCI-P3 colour space accurately and – in another world first for Samsung, QLED TVs are capable of showcasing 100 per cent colour volume. This means they can express all colours at any level of brightness – with even the subtlest differences visible at the QLED’s peak luminance – between 1,500 and 2,000 nits.
Colour volume presents colour that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colours from yellowish green to turquoise, depending on brightness of the light. Samsung QLED TV display can capture even subtle differences in colour pertaining to brightness. This kind of colour detail cannot be easily depicted in the traditional 2D colour space models.
This breakthrough is a result of Samsung adding a new metal material to its nano-sized semiconductor Quantum dots, which dramatically improves colour accuracy and luminance efficiency.
The new metal Quantum dot material enables the QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, Samsung’s QLED TV can generate peak luminance as high as 1,500 to 2,000 nits of brightness, with no impact on its ability to deliver accurate and impeccable colour. With the new Quantum Dot technology, brightness no longer has to be compromised to boost colour performance, which is also maintained regardless of how wide the viewing angle may be.
Samsung also used today’s product unveiling to highlight new design features which resolve some of the most significant TV viewer pain points.
“With the QLED TV, we’ve solved problems that everyone —and every home—has experienced; cable clutter, thick wall mounts and a slew of devices sitting right under the TV,” said Dave Das, Senior Vice President of Consumer Electronics Marketing for Samsung Electronics America. “With our 2017 lineup, the focus remains where it should be—the content on the screen—not everything surrounding it.”
The improvements to design and usability in the QLED TV series include a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV. This is in addition to the ‘No-gap wall-mount’, which makes it quick and easy to affix the TV flush against the wall. Or, for those who prefer not to mount the TV, Samsung is offering two new stands designed to elevate and showcase the QLED TVs as beautiful home accessories all by themselves. Consumers can choose either the ‘Studio Stand’, which resembles an easel with a painting, or the sleek ‘Gravity Stand’, which when attached to the TV, resembles a contemporary sculpture.