Passengers at Dubai International (DXB) airport are now able to enjoy free movies and TV shows before their flights, thanks to a partnership between Dubai Airports and regional content provider Icflix.

“Dubai Airports is on a mission to engage more directly with our customers, and transform the airport experience for millions of travellers each month. We intend to lead the practical application of available digital tools to exceed customer expectations, across multiple points of their journey at our airports, and including demands for more variety within the airport experience. Our continued investment in a superior Wi-Fi product (Wow-Fi) has ensured that our customers are connected with a free and fast service, and now we aim to enrich that platform with managed content and relevant messaging. Thanks to our partnership with Icflix, travellers at DXB can now enjoy a wide range of streamed entertainment before and between flights, and this is a service which is completely free of charge to users. We are delighted with this new addition to our consumer strategy, and look forward to evaluating its impact,” said Eugene Barry, Executive Vice President of Dubai Airports’ Commercial and Communications Group.

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