Consultancy firm Deloitte suggests that the jury is still out as to whether the IPTV sector in the UK can replicate its success in France, where provider Free now has around 1.5m customers and forecasts 2m by the end of 2008.
The report suggests that too much choice may actually put customers off, saying: “For some, choice may be a chore. Choosing a movie a week may be enough deliberation. For the other 20 hours of viewing however, being told what to watch by schedulers skilled at guessing what people want to watch might be an easier option.”
Deloitte’s report adds that the next year will be a crucial time for the IPTV sector, when further information will become available about customer’s attitude to “infinite choice”.