Movistar launches flat fee mobile TV
From David Del Valle in Madrid
Spain's Telefonica is making a full-frontal assault on mobile TV through its MNO Movistar, launching a flat fee of E5 per month for a 3G mobile TV offer of 26 TV channels. The TV service will provided under a free promotion until January so all the 2.5 million Movistar’s 3G clients will be able to watch the basic TV package.
In parallel to its flat fee, the company has extended the number of its TV channels up to 42. Those channels that are not part of the basic tier but will have a price of E1 to E2 for each connection or E2 to E3 per month for a monthly subscription to a particular channel.
The company says that mobile TV is the second most widely demanded service amongst its subscribers after music downloading. On average, according to the company, clients spend around 20 minutes per day watching mobile TV, above all from 8 pm to midnight.
This is the first move made by an MNO company in Spain to promote mobile TV. Vodafone and Orange are expected to follow suit. This move comes at a time when the Government is paving the legal way for the launch of DVB-H services in the second quarter of 2008.