Compelling video content and good video viewing experience trump cost of video content as the top two factors that will drive consumers’ usage of next-generation, video-focused portable entertainment devices, according to Parks Associates’ report.
The data is pulled from Parks Associates’ survey – Mobile Entertainment Platforms and Service II – and is based on analysis that groups (Portable Multimedia Player) PMP owners’ perceptions on 12 individual video consumption factors into five major usage driver categories. The results indicate that 43 to 44 per cent of owners choose appealing video content and optimised video viewing experience as their top motivations to watch more videos on the portable platform, compared with 33 per cent who are motivated by cost of content, 19 per cent by personalisation and connectivity features, and 16 per cent by ease of use.
“The PMP market has not reached one tenth of its potential yet, and this data explains why,” commented Harry Wang, Senior Analyst and author of the report. “None of the PMP vendors have a perfect score on these five mega factors, although Apple clearly leads the pack in fulfilling the high-ranking needs of the PMP early adopters.”