MultiMedia Intelligence has reported that the new media opportunity of Internet advertising, Internet TV, IPTV advertising, mobile TV advertising and in-game advertising will grow to $41 billion (E29bn) worldwide by 2011. This will more than double the new media advertising segment of 2007, which collectively will reach almost $18 billion worldwide in 2007.
The $185 billion dollar TV advertising industry is now in the cross-hairs of the technology industry, according to Rick Sizemore, Chief Strategy Officer for MultiMedia Intelligence. “New technology-driven advertising models are emerging on the Internet, on mobile devices, in video games, and on public displays. These are significant opportunities, but will be massively disruptive to the traditional advertising industry.”