Alcatel-Lucent announced it has acquired Tamblin, a privately held software company that provides applications and tool kits that will enhance Alcatel-Lucent’s solution for enabling IPTV users to find, connect and interact with brands and entertainment they care about.
Service providers can use Alcatel-Lucent’s interactive TV applications, now enhanced by the Tamblin software with their existing IPTV middleware to offer their subscribers a unique TV experience that lets them interact with their favorite brands and entertainment services. The Tamblin solutions have been recognized for the ease with which brands and broadcasters can develop interactive TV advertising campaigns and track usage. Broadcasters can create one campaign that runs across multiple operators.
Tamblin’s 13 person staff will join Alcatel-Lucent’s convergence business activities within its multimedia and payment team. “We are delighted to join Alcatel-Lucent,” said Stuart Waite, CEO of Tamblin. “We have the opportunity to bring our media and broadcast clients together with the outstanding Alcatel-Lucent IPTV operator customers to deliver leading interactive TV services to the market.”