From David Del Valle in Madrid
Spain’s largest cable company ONO is the market leader in terms of audience ratings in the Spanish pay-TV market. The company pulled in an average share of 7.4 per cent in September, well ahead of Digital Plus, with 4.06 per cent, or Imagenio and other pay-TV operators, with 5.17 per cent, according to TNS Sofres.
ONO's Its cinema channel CineStar teuve was the most widely watched pay-TV channel in the cable platform drawing almost 2.6 million viewers.
By distribution systems, cable TV in Spain captured an average share of 12.6 per cent in comparison with 5.7 per cent made by satellite and 8.1 per cent by DTT, according to consultancy firm Barlovento. Analogue terrestrial TV made 73.6 per cent with Tele 5 leading the ratings with a share of 21.1 per cent, followed by TVE and Antena 3 TV, with 16.2 per cent each, Forta, 14.6 per cent, Cuatro, 7.2 per cent, La Sexta, with 5.5 per cent and La 2, with 4.6 per cent.
The most widely watched thematic channels in Spain are AXN, Fox, Canal Plus, Paramount Comedy and Teledeporte.