Prom Queen goes abroad
October 9, 2007
Web TV series “Prom Queen,” produced by former Walt Disney Chief Executive Michael Eisner, is heading to France and Japan under deals that will revamp the short Web films into programming for local audiences. “Prom Queen” has drawn media industry interest by making a case for how entertainment tailored to the Internet can be extended to cell phones and other media outlets. Now it will take a step further, with overseas deals to develop it into programming for everything from television to DVDs.
Eisner’s new media studio Vuguru will produce and distribute the localized versions with Japan’s Rights Entertainment, including manga and anime formats, and France’s Cyber Groupe in deals with former Disney executives.
“If you do something well, there’s appeal for it around the world,” Eisner said in an interview. “All the things that used to go downstream when the Internet was simply an ancillary market, now you’re seeing the Internet becoming the primary market.”