From Colin Mann in Cannes
Newly-created Comcast International Media Group (CIMG) has unveiled a suite of Video-On-Demand fully branded channels that includes E! Entertainment Television, The Style Network, The Golf Channel, G4 and Exercise TV. Also rolling out internationally for the first time is E! Online, a web destination for entertainment and pop culture fans, in localised versions in six countries this year – Canada, UK, Australia, Germany, Italy and France.
“With this new VOD suite launch, we hope to leverage Comcast’s status as pioneers in the VOD industry,” said CIMG President Kevin MacLellan.