Advanced Television

Murdoch speaks on Sky strategies

November 2, 2007

BSkyB chief executive James Murdoch has revealed that the group is developing a “hybrid” media model using its satellite and digital terrestrial platforms to allow subscribers to access content seamlessly from TVs, PCs or mobiles.

In an interview, Murdoch also rejected claims that his aggressive strategy had exposed it to possible regulatory punishment, saying: “When we go out there and we say we’re going to challenge some of those big incumbent telecoms companies who’ve been charging too much money for too little to too many customers for way too long, we think that’s good for customers. Ultimately, we think that really matters from a regulatory perspective as well. Our customers [are] free agents in this.”

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