As the first major broadband operator in Sweden, Telia will begin to test HDTV via their broadband network. The trial period will last for six months, and is scheduled to begin in late November. Approximately 70 households in Stockholm and Gothenburg will participate in trial. The date for commercial launch has not yet been decided. However, given that the trial period is a success, a selection of Telia's broadband customers in Sweden may be offered HDTV already sometime during 2008.
Telia is the fastest growing performer on the Swedish television market with nearly quarter of a million customers. Nearly 25 per cent of all Telia broadband customers have also selected the Company's TV service.