From Branislav Pekic in Rome
Mediaset has announced the launch of two new free-to-air digital terrestrial TV channels. Launching on November 30, Iris will be dedicated to cinema, theatre and opera. It will be able to count on a movie archive with more than 1,000 titles, but the schedule will also include sitcoms, TV series, documentaries and daily news bulletins. Bis will be available from the first half of 2008, offering archive Italian entertainment shows.
The two channels will join Boing, Mediaset's first thematic channel on DTT, launched in 2004. The channel, which is mainly aimed at children and families, has proved a big success, placing fourth in the overall digital TV rankings, after the Sky Italia channels. Mediaset is also planning to launch an all-news channel as well as two pay-TV channels on DTT during 2008.