IAC Inks and Brightcove Internet video initiatives
December 20, 2007
Internet TV platform Brightcove, and IAC have announced a wide-ranging agreement giving IAC businesses the opportunity to launch comprehensive Internet video initiatives with Brightcove. Ticketmaster, Citysearch and 23/6 are among the first IAC brands to utilise Brightcove’s platform to create, manage, publish, distribute and monetise video on the Web.
Under the terms of the agreement, any IAC business can use Brightcove’s on-demand platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising, and launch independent or integrated consumer media campaigns.
IAC has been a minority stakeholder in Brightcove since December 2006, and today’s announcement deepens the existing relationship between the two companies.