AOL, the BBC, Bebo, Channel 4, Google, ITV and Yahoo! have signed up to a new code of conduct designed to protect children from unsuitable digital content.
The media companies have agreed to follow guidelines set out by the Broadband Stakeholder Group (BSG) and supported by Ofcom to emulate the standards used in existing media.
Anthony Walker, CEO of the BSG, said the recommendations were designed to be applied flexibly depending on the platform “The principles are based on existing industry best practices,” he said. “They will also be used for new services as they emerge and develop.”