Virgin TV customer record
February 29, 2008
Virgin Media added 61,100 new cable TV customers in the final quarter claiming its best growth for seven years. It added a net figure of 24,400 new customers during the period. This was up from 13,000 in the previous quarter. The churn fell by 0.3 per cent to 1.4 per cent.
It also added 106,200 net new broadband Internet customers, bringing its total subscriber base to 3.7 million. The strong growth figures show that Virgin's new strategy of focusing on signing-up customers for its broadband and basic TV packages, rather than competing with BSkyB for premium TV content may be working.
Despite the healthy growth in customer numbers, Virgin Media recorded an operating loss of £18m (E25m) because of increased costs.