Digital video recorder maker TiVo reported a narrower Q4 loss, beating expectations as it cut marketing costs and pushed its high-definition product. Its net loss decreased to $6.4 million from a year-earlier $19.5 million.
TiVo is trying to drive sales of its $299 TiVo HD box rather than the free, standard-definition offer from a year ago. It has also cut its marketing spending. TiVo is also working on new cable products. Tom Rogers, President said “We are working in conjunction with CableLabs toward creating a standalone box that would be capable of providing the two-way services provided by cable operators. In addition, we have progressed on our work with the National Cable Television Association to make certain that not only will TiVo HD DVR users be able to access programming channels delivered using switched digital technology, but also that the cable industry is involved in making the TiVo installation process easier for consumers.”