Intel, SMG Cooperate on DTT
March 11, 2008
Intel and the Shanghai Media Group (SMG) have announced that the two companies would join forces to promote wireless DTV. The transmission network for the solution promoted by the two companies would be a blend of DMB-TH (for the wireless HDTV signal) and Wi-Fi hotspot networks (for interactivity relating to television programmes).
Wireless broadcasting for this plan will be provided by Tsinghua Tongfang Legend Silicon Tech; interactive solutions will be provided by i-Vision Interactive. As the platform manufacturer, Intel will provide Centrino-based technology solutions and developer coordination, while SMG will be responsible for content, operations, and market promotions. Users of the service will be able to use Centrino-based notebooks paired with DTV signal decoders to watch television programming, at a market price of approximately RMB 300.