Audiences grow for digital radio
May 2, 2008
Only 21.4 per cent of digital listening is to digital-only stations such as BBC7 and BBC 6Music. The rest is to stations also available on analogue, which goes some way to explain why commercial operators have struggled to make their investment in digital pay. The most popular commercial digital-only stations remain The Hits, with 1.57 million listeners, up from 1.17 million a year ago, and Smash Hits Radio, with 973,000 listeners, up from 759,000, according to Rajar figures for the first quarter of 2008. Both stations are owned by Bauer, formerly Emap Consumer Media.