Advanced Television

OpenTV for NBC

May 21, 2008

OpenTV, provider of solutions for the delivery of advanced television and advanced advertising services, announced that NBC Universal has selected the OpenTV Participate solution to power, centralise and manage cross-platform interactive television applications, including Web, mobile and set-top box, for NBC Universal's broadcast and cable networks.

The programs that will feature the interactive services have not yet been announced. This enterprise-wide deal comes one year after used the OpenTV Participate solution to successfully power live, Web (PC) based interactive services for the hit primetime series Heroes.

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