Advanced Television

IPL web and mobile video deals

May 26, 2008

The Indian Premier Cricket League has reached an agreement to stream matches live on the Internet and to mobile phones in regions including India, Pakistan and the Middle East in a deal with Dubai-based company netlinkblue reported to be worth almost $50 million over 10 years.

Netlinkblue is looking to target cricket fans with content from the Twenty20 competition including live streaming and a 72-hour online catch-up service.

The deal excludes markets such as the US, UK, South Africa and New Zealand due to existing deals with broadcasters. In the UK Setanta has a five year pay-TV deal with the IPL that also covers online video rights.

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