The Indian Premier Cricket League has reached an agreement to stream matches live on the Internet and to mobile phones in regions including India, Pakistan and the Middle East in a deal with Dubai-based company netlinkblue reported to be worth almost $50 million over 10 years.

Netlinkblue is looking to target cricket fans with content from the Twenty20 competition including live streaming and a 72-hour online catch-up service.

The deal excludes markets such as the US, UK, South Africa and New Zealand due to existing deals with broadcasters. In the UK Setanta has a five year pay-TV deal with the IPL that also covers online video rights.

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