UKTV unveils new channel brands
July 14, 2008
Cable and satellite programmer UKTV is launching of three distinct channel brands: Watch (previously UKTV Gold +1), GOLD and Alibi (previously UKTV Drama). All three Operating as a linear catch-up service for modern classics including Torchwood, Mistresses and Larkrise to Candleford, Watch will sit next to Gold in the pay section of the EPG. The crown in its enviable schedule will be Watch's brand new commission, the Richard and Judy primetime show, which will air on weekdays.
GOLD – Go On Laugh Daily – becomes a dedicated comedy channel with a clear mission: to make people laugh. UKTV Drama will be transformed into Alibi, the World's Number 1 Detective Agency, and is dedicated exclusively to the best crime shows.
Matthew Littleford, UKTV Controller explains, “The fact we've taken the bold decision to re-brand our entire entertainment portfolio in one swoop demonstrates the magnitude of our ambition and our commitment to Pay TV. Watch, GOLD and Alibi are dynamic channel brands that are clearly identifiable, full of personality and I believe will future-proof our business as we head towards 2012