Viewers worldwide can stay abreast of live sports coverage this summer with TV handsets that incorporate Telegent's free-to-air mobile TV technology. According to SINO-MR, a leading China market research firm, 71 per cent of China consumers surveyed were interested in watching the 2008 Beijing games on a TV phone, with 41 per cent considering buying one to gain mobile access to the summer sports coverage. SINO-MR estimates that domestic sales of free-to-air analog TV handsets will exceed 21 million by year-end, propelling China to the forefront of mobile TV adoption worldwide and suggesting that this summer's quadrennial games are set to smash world records with the number of people viewing the event on mobile TV. According to Telegent's chief executive officer Weijie Yun, the Beijing games could be the first major sporting event to be widely viewed on mobile devices. "Free-to-air mobile TV provides consumers with a compelling, free and easy-to-use method of watching the same news, sports and other programming that consumers receive on their TV sets at home," said Yun. "This explains why sales of analogue TV handsets have already outpaced the number of digital subscription mobile TV viewers worldwide." Analyst firm In-Stat predicts that 34 million analogue TV handsets will be sold globally in 2008.