Orange’s assault on Spanish IPTV market
August 8, 2008
France Telecom's Orange is making a full-frontal assault on the IPTV market in Spain in an attempt to snatch market share from TelefÃ³nica , whose IPTV service Imagenio currently counts 575,000 subscribers.
To this end, the company has launched a promotional offer that includes free of charge for two months the package Paquete Plus from Digital Plus as well as a free-of-charge football match every week from the Spanish League until 2009 available to those clients within the Yacom coverage. The service has been made possible following the recent agreement with Sogecable, owner of Digital Plus and Canal Plus, to launch a joint offer, Yacom+, that includes the triple play at 10 Megabytes. A similar deal with Imagenio was reached by Sogecable to launch Trio Plus last year.
Orange’s move is intensifying competition in the market at a time when Imagenio is seeing its growth slowing down. Up to June 2008, the company captured more than 65,000 subscribers, quite below that of 128,000 the same period last year, and against Orange’s 38,000 subscribers