The Miss World final commands a global audience of around 2.2 billion – an audience only exceeded by the Olympic games and the football World Cup.

Other posts by Nick Snow:

1. Nepo babies fight for control
2. Paramount 2.0
3. The law is the law?
4. Paramount ‘location, location, location’
5. Ride to thrive
6. Here isn’t the news
7. Paramount end game?
8. 2024, less will be more
9. AVoD: A Very Onerous Deal?

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