China Electronics Technology Group Corporation (CETC) has revealed on July 28th a draft standard for terrestrial digital television sets will circulating among related enterprises and municipal broadcasting bureaux. The standard will be non-compulsory and may or may not be promulgated prior to the Olympics.
Konka, Changhong, Toshiba, and LG have already produced integrated TV sets using this standard. In order to increase the suitability of their equipment for multiple regions, the same companies are installing single and multiple carrier chips in the TV sets. The cost of these television sets is much higher than that of non-integrated systems, however.
Yu Yueyu, head of the marketing office at the Guangzhou Pearl River Mobile Multimedia and Information Company, has signalled his firm will start broadcasting terrestrial digital television six months after digital television broadcasts start in the six leading Olympic cities.