Premiere has won the pay-TV rights to Bundesliga football in Germany, Austria and Switzerland through to the end of the 2012 season. The exclusive deal covers live and highlights rights for cable, satellite and the internet at a cost of E225 million for in 2009/10 rising to E275 million in 2012/13.
Premiere CEO Mark Williams said he was glad to continue the broadcaster's 17-year relationship with the Bundesliga. "This direct agreement with the DFL covering four years will enable Premiere to offer significantly enhanced coverage to subscribers, including five first division kick-off times per weekend."
Deutsche Telekom will also be able to broadcast on IPTV and has secured the exclusive mobile phone rights. Public broadcasters ARD and ZDF will show a highlights package while basic sports channel DSF will have second division highlights.