Advanced Television

Miniweb earns first page slot on Sky IMM

December 4, 2008

Miniweb, the Interactive Service Provider, has confirmed that its TV Key service can now be accessed through the first page of the Interactive menu on Sky Digital, operated by BSkyB.

The Miniweb service shares the Sky Interactive Main Menu (Sky IMM) with Sky's own interactive content and the move further strengthens Miniweb's TV Key and Key & See services, enabling viewers to access interactive destinations with a remote control, quickly and easily. The Miniweb Interactive Service Platform delivers alternative 'red button' service to all broadcasters in a more cost effective way, allowing viewers on any Sky channel to quickly reach their interactive entertainment content.

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