Advanced Television

Sky moves towards 3D broadcasts

December 19, 2008

Sky says it has successfully tested the delivery of 3D programming to a domestic television via a high-definition set-top box. Sky has been filming a number of events using 3D cameras over recent months. Such broadcasts would require the use of 3D televisions, not yet available in UK stores, and viewers would need to wear 3D polarising glasses.

Earlier this year BBC engineers broadcast a Six Nations rugby union international in 3D to an audience at a theatre in London.

Sky says it has gone further by showing that 3D could be delivered into homes, straight to its Sky+HD set-top box. Sky stresses this is not making a product launch, but a technology demonstration. “We have shown it is a technical reality. Now we have to find a way to bring it to viewers,” said Sky’s director of strategic product development, Gerry O’Sullivan,

The company showed clips from programmes it had filmed in 3D, including a boxing match, a rugby union international and an episode of Gladiators. O’Sullivan said major TV manufacturers were beginning to look at building 3D sets and at January’s Consumer Electronics Show, in Las Vegas, a number of prototypes are expected to be on display. He explained that for broadcasters, the move to 3D would not be anything like as expensive as the investment the industry had made in high-definition television. “It’s not hugely costly,” he explained, “because it piggybacks on the investment in HD.”


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