Advanced Television

Over half US homes have digital TV

More than 50 per cent of US households now own a digital television (DTV), according to research released by the Consumer Electronics Association (CEA). Gary Shapiro, CEO of CEA said: “2008 will continue to demonstrate the growth and success of DTV, with nearly 32 million units forecasted to ship. Consumers are particularly keen to add […]

January 4, 2008

75% ad growth will come from search

Internet search is expected to contribute up to three quarters of all UK advertising revenue growth this year, while traditional media stagnates. WPP's GroupM predicts that advertising will grow by 6 per cent in 2008, but without the contribution from Google and other search engines, the rate of improvement across other media would be only […]

January 4, 2008

FCC digital transition

The Federal Communications Commission has approved new rules giving broadcasters more flexibility in making the switch to digital television from traditional analogue signals. The rules will even allow some stations to make a “phased transition” to digital broadcasting; stations will be allowed to reduce or terminate their analogue service before the February 17th, 2009 deadline […]

January 3, 2008