Record DTT sales
February 10, 2009
From David Del Valle in Madrid
The sale of DTT devices in December broke all records with more than 1,016,487 pieces sold in only one month, nearly two times the sales in November with 590,813 or in September with 546,163.
Out of the total December sales Integrated DTT TV sets represented 444,000 units, with 369,000 external STBs. Total DTT devices available now in the market amount to 15.2 million, with plans to reach almost 25 million by the end of 2009, according to Impulsa TDT.
By the end of 2008, 65.5 per cent of all SMATV buildings were already adapted to DTT, although there are around 431,000 buildings still to be converted for DTT. As for coverage, DTT reaches 92.38 per cent of the population or 42.6 million people.
In terms of audience, DTT has an average of 23.8 per cent, with a total penetration of 47.3 per cent in the country. In December, 9.8 million had daily access to DTT.
By June 30. 2009, more than 1,300 towns across the country will experience the analogue switch-off with a new phase to take place by the end of the year.