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Freeview sales hit all-time high

March 12, 2008

Freeview has confirmed that sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, up 64 per cent year-on-year. The Q4 figures also reflect the success of Christmas sales with 3.8 million purchases, Freeview's best quarterly figures to date.

Freeview Playback, which now accounts for half of the total DTR market received a boost with sales jumping by 78 per cent in December. iDTVs and STB sales continued to be strong during Q4 with 2.1 million iDTVs being sold in the quarter, an increase of 133 per cent on the previous year. Freeview STBs, largely bought to convert second sets, is still growing by 26 per cent year-on-year and there are around 19 million remaining to convert.

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