Advanced Television

Western Europe DTV 100m subs

March 16, 2009

Western European digital television subscriptions broke through the 100 million household mark in 2008, according to a report by Strategy Analytics. The report estimates that Western Europe added 17 million net new digital households in 2008.

On a platform level, Digital Satellite led in terms of overall subscriptions; however, Digital Terrestrial Television (DTT) will fuel the growth of digital television over the next four years. Fifty-seven million homes will use DTT as their primary viewing platform in 2012, according to Strategy Analytics.

"As European countries undergo their respective Digital Switchovers (DSO), and analogue signals are shut off, DTT will emerge as the dominant primary digital viewing platform," noted John Lee, Analyst in the Strategy Analytics Multiplay Market Dynamics service.

Strategy Analytics forecasts that Western European digital households will surpass the 150 million mark in 2012, implying a four-year CAGR of nearly 10 per cent.

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