Showtime Networks interactive application
March 27, 2009
Showtime Networks has developed an interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The Showtime Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of Showtime programming, in an easy to use interface. This new application creates an innovative way for the viewer to access custom video segment that communicate the full value of a Showtime subscription, including Original Series, Movies and Sports as well as high definition and On Demand.