Sony Ericsson's Pocket TV will be free to download in five weekly 90 second segments to any handset through a dedicated WAP site. It will also be available to watch in longer, three minute segments through a YouTube channel.
Segments will feature irreverent, humorous interviews with artists and bands, live sessions and behind the scenes features. As well as music, Sony Ericsson's Pocket TV will cover entertainment and youth culture, whether it's comedy, fashion or film – but with its own unique style. The show, ad-funded by Sony Ericsson, is a fundamental component of the brand's 'not as you know it' concept.