A global report from MRG shows how hybrid IPTV set-top boxes (STBs) are helping IPTV Operators “jump-start” early service deployment or extend the reach of their existing video IP Networks. By merging existing digital video broadcast programming with IPTV services, Operators are finding they can significantly slash CapEx and lead-time costs from typical IPTV deployment costs. In 2008, there were already 14.4 million installed hybrid STB units worldwide, with estimated growth to 22.3 million in 2012.
The report explains how by using existing broadcast sources in addition to on-demand IPTV service, the content acquisition and early network infrastructure requirements are simplified significantly.
“Use of hybrids can solve some serious problems presented by technical restrictions or lack of content,” says Huw Price-Stephens, MRG Analyst. “They can also create new and bigger problems unless acquired with an effective exit strategy, which does not require swapping out the STBs.”