Advanced Television

English news for Chinese

July 2, 2009

China's official news agency Xinhua, will launch an English-language tele¬vision news programme this week on screens in supermarkets and outside Chinese embassies in Europe, in a cautious first step towards spreading Beijing's view of the world to western audiences.

The move, planned for Wednesday, comes six months after the Chinese government launched a plan to improve its global image through English-language television news channels to be built by trusted state-owned media. "Our goal is to get China's voice and perspective of things out there and to offer a different choice to a news audience all over theworld."

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