Advanced Television

Operators miss tru2way deadline

July 3, 2009

Comcast, Time Warner Cable and Cox Communications don't yet have tru2way interactive-services technology enabled across their entire footprints, despite having pledged it should be active by July 1st in agreements with consumer-electronics companies last year.

But executives from Samsung Electronics and Panasonic, said the two biggest cable operators have made good-faith efforts to date on deploying the technology and they expect additional tru2way markets launched soon.

“I can’t say I’m happy about the results — we would have liked for things to happen more quickly — but we have to be realistic about the complexity of this project,” said Jeff Cove, Panasonic’s vice president of strategic alliances, adding, “My sense is the cable companies are trying to meet the deadlines.”

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